One company is using "Smile To Pay" at KFCs in Hangzhou., China. This product allows customers to complete their payments by smiling in front of the restaurant's self-service kiosks. Read the whole story

Gaming is officially a $43 billion industry. Still, non-endemic brands are still nervous to take the leap into this industry -- and they are seriously missing out on an untapped audience. Read the whole story

Marketers will continue to make distinction between providers of strategic and conceptual advice, and design and production. These expert external arms and legs make up the inexternal agency. Read the whole story

Too often, marketing is generalized as an expense and is usually one of the first line items cut by companies when they are facing difficulties and tightening budgets. Read the whole story

They should also be planning for a very different kind of workforce, including entirely new roles like "immersive experience designers," "growth hackers" and "futurologists." Read the whole story