For one, do the math for the CFO. Make the case for fueling the consumer engine of the business by comparing spend to actual sales. Read the whole story

A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of a tourism boost. Read the whole story

For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey. Read the whole story

The concept of value exchange is far from new, but it's becoming more critical than ever and the mobile landscape and technology that underpins it undergoes a privacy-first transformation. Read the whole story

How to move the marketing needle & accelerate an inspiring future. Read the whole story