Among the problems in targeting Hispanics: Your ads don't have people who look like us. Read the whole story

If your business is for everybody, then it's likely to have a very generic offering that isn't really the perfect fit for anybody. Read the whole story

New virtual channels demand you answer questions like: What will search look like in the metaverse and other emerging platforms? Read the whole story

As warehouse and delivery infrastructure is added to satisfy ecommerce demand, more people are listening to audio while on the job. Read the whole story

Most brands understand the how and why of using influencers for organic awareness, and that's great. Or is it? Influencers can do more. Read the whole story