Brands can tap into small, yet significant moments throughout the day to connect with customers in a personal way. Read the whole story

Brands must adapt to changing work styles, or risk losing consumers (and employees) at the peak of their careers and earning potential. Read the whole story

While most major brands have a sustainability strategy, are they practicing what they preach when it comes to brand activations? Read the whole story

To glean all the advantages of licensing with brands outside of your conventional wheelhouse, a la the Barbie franchise, consider applying these strategies. Read the whole story

Brands can use micro-influencers as low-cost options to connect with tightly defined audiences. Read the whole story