Hi John,

Now that Punxsutawney Phil predicted an early spring this year, we’ll take his word for it—even though he’s right less than half the time, according to The National Oceanic and Atmospheric Administration. On the other hand, if you want more reliable predictions to support your marketing strategies, here’s our latest roundup of data-backed trend content.

• Mobile Trends to Watch in 2024, an eMarketer analyst report, presented by InMobi
• Unlocking Business Flexibility With Agile Customer Data Platforms | an eMarketer Tech-Talk Webinar, sponsored content by Redpoint Global
• The 2024 State of Demand Generation | an eMarketer Tech-Talk Webinar, sponsored content by Digitalzone
• Balancing Data Management and Personalization in a Post-Cookie Environment | an eMarketer top charts collection, presented by Okta

Best,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in data-backed insights.