Oct 24, 2023

Good morning, Marketer, how is your career going?

When a company lays people off it loses their skills as well. However, it usually doesn’t lose the need for those skills. This is why marketing organizations are hiring more freelancers than ever before. We have a story today about that and why some of you might want to at least consider the freelance life.

Also, Nicola Agius does a very deep dive into the Google anti-trust trial, explaining where everything stands and what it means to the tech industry at large.

Constantine von Hoffman,
Managing Editor

Digital transformation

MarTech’s digital transformation experts to follow

Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow.

Marketing management

Marketing is hiring more freelancers. Should one of them be you?

For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better.

Marketing management

How brands should react to market slowdowns

Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share.

Social media marketing

Social media data’s rising influence on business success

Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.

Ad performance

Why Not Both? Combine prospecting and retargeting for more traffic and higher ROAS

Dive in to learn why you don’t have to pick and choose which part of the funnel you target at a time. Hitting top and bottom funnel goals actually work better, together.

Regulations and Compliance

The Google anti-trust trial: A deep dive into the details

The landmark court case brought by the US Justice Department charges Google with unfair practices to maintain its status as the world's leading search engine.

Marketing management

How to overcome marketing budget cuts and hiring freezes

Budget-cuts-and-hiring-freezes-How-marketing-leaders-are-overcoming-challenges

By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.

MarTech webinar

Separating Hype from Reality: The Real Data Behind Marketing & GenAI

generative-ai-concept-robot-creating-content

According to new research, 26% of surveyed marketers are already using Generative AI for marketing content production. Join us to hear more and discover strategies for utilizing GenAI to meet growing content production demands.

Performance marketing