Marketing lessons from P.T. Barnum; Starbucks fights fake news; Advice for aspiring PR agency owners; Focus on our audience in 2018; and much more

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Top stories for 01.10.18

Media Relations
9 PR and marketing lessons from ‘The Greatest Showman’

What can PR pros learn from the new movie about one of America’s greatest entrepreneurs? While the technology has changed since the days of P.T. Barnum, some things have stayed the same.

	Crisis Communications PR lessons from the social media hoax targeting Starbucks After someone posed as a fictional barista on Facebook and claimed to have befouled drinks at a Georgia location, the chain struck back, but not before threats forced the store’s closing.

	The PR Industry 5 tips for PR entrepreneurs from independent agency pros Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.

	Marketing Goals and principles for a more audience-focused 2018 All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.

	Networking Why you should target potential clients at a Ragan event Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.

	Marketing 5 digital skills communicators should sharpen in the new year Carve out time to expand your knowlege about analytics, SEO and HTML in 2018.

	Corporate Communications A step-by-step guide to choosing the best intranet for your organization Learn the questions you should ask internally before you go shopping for your intranet vendor, with the help of this handy, free downloadable guide.

	Media Relations 6 tactics to wow your media contacts Journalists can be hard to nail down, even when you’ve got something they really want to learn about. Here are some tips for how to avoid a reporter’s blacklist.

	Social Media Insider secrets for making the most of social media Staying relevant on every major social media platform can seem impossible, not to mention draining. Here are some pro tips for how to ace your online strategy without taxing your limited resources.

	Communications Training Ragan Training makes it easy to offer new ideas Your bosses want change. Answering the call for a fresh approach can be as simple as a yearly subscription.

	Corporate Communications PR Daily publisher Mark Ragan joins the Dynamic Signal board The CEO of Ragan Communications and co-founder of Ragan Consulting Group will bring his decades of journalism and new media experience to the enterprise communications platform.

	Crisis Communications H&M slammed as racially insensitive over offensive ad The Stockholm-based clothier’s online advertisement for a child’s hoodie generated outrage and disbelief among consumers and marketers alike. It also recalled the company’s prior missteps.

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Marketing lessons from P.T. Barnum; Starbucks fights fake news; Advice for aspiring PR agency owners; Focus on our audience in 2018; and much more

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