Happy Friday!

It is that time of the year where we begin to evaluate the year that was and start looking ahead to 2020.

With that in mind we have Lytics’ CEO James McDermott, giving his marketing technology and automation predictions for next year. He writes that we will finally say goodbye to vanity metrics and the siloed marketing organization.

Cookies are another thing expected to be phased out eventually, and Sourcepoint CEO Ben Barokas looks at user experience in a world where cookies last just 24 hours.

Also ICYMI:

• Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions.
• Iterable, a cross-channel growth marketing platform, raises $60 million to accelerate enterprise adoption of the modern growth stack.
• AdColony, the in-app marketplace for brands, announced it has joined the Advertising ID Consortium as part of its ongoing effort toward better targeting and campaign performance for its partners.
• New Automobile Consumer Services-owned fintech company, Trupayments, launches Grail® Technology Platform to power personalized digital marketing, shopping and retailing solutions.
• Ad Spend on Instagram Stories has grown by 70% over Q3 2019, according to global AI-powered social media marketing company, Socialbakers.
• IT service management company Intema Solutions, announced the launch of a new advanced automation feature for its eFlyerMaker email marketing platform.