Good morning, Marketer, and it’s not just about how much data you have but how you use it.
Using data in a smart way can help you activate more efficiently for strategies like personalization. Today, our contributor Jenny Romanchuk shares a number of real-world examples of how brands like Domino’s and DICK’S Sporting Goods scaled their personalized campaigns.
Also today, we’re introducing MarTech’s latest group of specialists — this time in the emerging virtual and augmented reality space. These seasoned experts were developing best practices and industry knowledge long before most of us ever heard of such a thing as the “metaverse.”
And one last thing, if you haven’t already, please take our brief MarTech Replacement Survey.
Chris Wood,
Editor
