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Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and advance digital strategies and customer experience.

2020 will become the year of ‘experiences.’ Promoting products will no longer be the marketer’s main end game, says Pega’s CMO Tom Libretto.

Also ICYMI:

• In the cloud management industry, Centilytics becomes the first management platform that offers widget-based pricing. It’s a well-known fact that Cloud Computing has almost limitless benefits.
• Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices.
• The AR, VR and MR market is estimated to be over $30 billion by 2030, says new IDTechEx research.