The century-old White Castle brand was ahead of the curve on QSR delivery (in the 1930s), CPG extensions and even app-based advance ordering. CMO ... Read the whole story
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers are staggering deals and discounts, which could help with recovery in the U.S. Read the whole story
Join the webinar on 12/2 at 11am EST as Erin Madorsky, Managing Director at MiQ, and Initative's Chief Partnerships Officer, Maureen Bosetti, discuss how the pandemic has reshaped the ways that consumers interact with media and therefore advertising. Register today!
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