The marketer’s guide to state data privacy laws
| The martech stack is a source of endless fascination because there’s always more to learn. How well are the solutions integrated? Can data flow through everything without getting mucked up somewhere? What capabilities have we forgotten about or duplicated? What do we need to get rid of? That fascination is there, even if you’re looking at someone else’s stack. It’s an opportunity to learn a new way to do (or not do) something. We let you look at everyone’s stack via our annual MarTech Replacement Survey. Please take a minute to fill it our so we can provide you with the best picture of how martech has changed in the past year. Constantine von Hoffman
Managing Editor | | |
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| Marketing management | | | The theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it. | | |
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| Optimization and personalization | | | Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. | | |
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| B2B marketing | | | Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. | | |
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| Identity resolution | | | Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. | | |
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| MarTech webinar | | | As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. | | |
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| Marketing privacy | | | Five states have privacy protection laws in effect and 12 more will take effect by the end of next year. Here's what you need to know about them. | | |
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| Marketing technology | | | How can you craft an email to sell 4th of July goods that doesn't land like a dud? MarTechBot has the answer. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Marketing management | | | SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process. | | |
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| Online survey | | | Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! Begin survey | | |
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