Hello!

Today we have R. J. Talyor, CEO and founder of Pattern89, discussing marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal.

He writes: Take this time to slow down, take a break and really dig into what your customers are doing. Talk with your customer experience teams to learn what their interactions have been like.

Also, we spoke to Engagio’s CEO and co-founder Jon Miller, who provided a brief history of ABM, discussed the benefits of an account-based strategy, and offered insight into where ABM may be headed in the future.

“Marketing traditionally focuses way too much on landing new logos. That’s built into the traditional demand gen process, but so much revenue today happens after the initial sale, especially in subscription businesses. ABM brings a wholesale focus to your largest accounts, so that you’re not only landing but you’re also expanding,” says Jon.