Good morning marketers, is working remotely helping your relationship with martech?
Now that we’ve had a few weeks to settle into our new WFH reality, marketing teams are finding out what their martech can really do. Because if there was ever a time for a crash course in martech efficiency, it’s now. Before the coronavirus outbreak, Daryl McNutt, SVP of marketing for TapClicks, and his team members worked in different offices across the country, with some working remotely. Now that everyone is home, McNutt says his team is getting much more acquainted with their martech stack.
Being at home (without the resources of the office) means having to find more effective ways to get work done. But in addition to focusing on efficiency, McNutt says reporting has become a growing priority to ensure team members and stakeholders are aware of how campaigns are performing. Like the TapClicks team, marketers are searching for new ways to maximize the platforms already in use to get more out of them without adding more processes — or marketing tech — to their already expanding list of responsibilities.
On the content side of things, digital marketers are feeling the pressure to respond to the ongoing crisis with strategic messaging and carefully-curated content. But the proliferation of so-called “corona content” also creates a dilemma and a practical problem for brands. Already, feeds, ads, and landing pages are flooded with “me too” listicles and volumes around how COVID-19 is impacting business.
This creates a kind of content din and raises fundamental questions, like what should you be creating? And how do you differentiate your content when everyone is basically doing the exact same thing? It’s a challenging issue and there’s no single, simple answer. We know content is foundational for SEO success, but rising above the rest is easier said than done, particularly now.
There’s more below, including a long-awaited update on Instagram DMs, along with our curated reading list to keep you on the up-and-up this week.
Taylor Peterson,
Deputy Editor
