| | | | | Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy Adweek’s guide to reaching modern moms and dads By Stephanie Paterik Hours after I gave birth at NewYork-Presbyterian Hospital, the nurses wheeled my baby boy and a stash of Pampers Swaddlers diapers into my room. Later, when nursing didn't go perfectly, they stocked me with Enfamil formula and Medela pump parts. And on my way out, they slipped me a white, velvet satchel full of Chanel...
Read more » | | | | | | | | | | | Nike Writes an Ode to Mo Farah’s Smile and Sweat on the Eve of His Retirement W+K adorns runner in the 'glory of the final mile' By Gabriel Beltrone Nike is celebrating Sir Mo Farah's contributions, and sacrifice, with a powerful bit of poetry. A new ad from Wieden + Kennedy London takes a look at the star runner's grueling training program, pairing footage of ice baths and treadmill grimaces--familiar scenes in sports ads--with a fresh spoken-word piece (by London's George the Poet), all...
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