United Nations Foundation, MacArthur Foundation, The Field Museum speak

SUMMIT SPEAKER SPOTLIGHT

Non-Profit and Cause Marketing

We know that word of mouth marketing works for big brands, so it's not surprising it has also proved effective in spreading the word about social causes. At TALK360° | The WOMMA Summit, you'll hear prominent brands and non-profits share how they are using word of mouth to promote awareness and encourage widespread support of critical societal and global issues.
"Spreading the 'Good' Word: WOMM for social good"
Non-profits creatively use word of mouth marketing
to raise public awareness
Emily Graslie
Chief Curiosity Correspondent, The Field Museum
Zain Habboo
Senior Director for Digital and Multimedia Strategy, United Nations Foundation
Kindred Motes
Digital Community Manager, Vera Institute of Justice
Andrew Solomon
Managing Director, Communications. MacArthur Foundation
"How Honey Nut Cheerios Got Its ‘Buzz’ Back"
An iconic brand and its consumers "bring back the bees" to make this cause marketing effort a WOMMY Award-winning campaign
Emma Eriksson
Marketing Director, General Mills Canada
Krista Webster
President & CEO, Veritas Communications

 
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