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MarketingDaily: 4th-Gen Prius Rocks In Vegas As Buyers Shift Toward Guzzlers; Patriots Brand Does Not Deflate, Remains No. 1 In Fan Loyalty

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Thursday, Sept. 10, 2015
4th-Gen Prius Rocks In Vegas As Buyers Shift Toward Guzzlers by Thom Forbes Toyota has taken the wraps off a flashier, fourth-generation Prius with 10% better fuel efficiency that it hopes will revive sales of the august hybrid in an increasingly crowded field ... Read the whole story
Patriots Brand Does Not Deflate, Remains No. 1 In Fan Loyalty by Karl Greenberg The index provides an apples-to-apples comparison of the intensity with which fans within the team's home market area support the home team versus corresponding values for fans of other ... Read the whole storysportsNation Means Team In NASCAR's Biggest Social Push by Karl Greenberg With an eye on mobile, NASCAR says it is also launching its first-ever "Join the Battle" app, which has interactive Chase content. The app goes live for free download on ... Read the whole storyNYC Becomes First U.S. City To Require Restaurant Menu Salt Warnings by Karlene Lukovitz That makes New York the first U.S. city to pass such a regulation. As of Dec. 1, the city will require chains with at least 15 locations nationwide to ... Read the whole story

financial servicesNationwide's Earworm Moves Beyond Manning by Aaron Baar "It came naturally as we talked to Peyton about it," Rick Jackson, associate VP of brand management at Nationwide, tells "Marketing Daily." "He shared some stories about how much fun ... Read the whole storyfinancial servicesColdwell Banker Campaign Hails 'Halloween,' Happiness, Home by Nina Lentini "As a child, and later as a parent, Halloween always meant a special time of year," CMO Sean Blankenship tells "Marketing Daily." "We gathered with friends and family, dressed up ... Read the whole storyautomotiveHyundai Launches NFL Campaign by Karl Greenberg Hyundai is promoting the redesigned Tucson SUV and specifically the hands free liftgate with a 30-second spot, which will run during the season opener. The focus is on Arizona Cardinals ... Read the whole story
Finding Stephen: The Colbert Nation Sweepsby Barbara LippertIt was hardly a perfect 60-something minutes, but I mostly loved Colbert's "Late Show" debut. I know that not everyone did, and some even found it boring and predictable ... More
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