MarketingDaily: 4th-Gen Prius Rocks In Vegas As Buyers Shift Toward Guzzlers; Patriots Brand Does Not Deflate, Remains No. 1 In Fan Loyalty

  • Html
  • Text
Thursday, Sept. 10, 2015
4th-Gen Prius Rocks In Vegas As Buyers Shift Toward Guzzlers by Thom Forbes Toyota has taken the wraps off a flashier, fourth-generation Prius with 10% better fuel efficiency that it hopes will revive sales of the august hybrid in an increasingly crowded field ... Read the whole story
Patriots Brand Does Not Deflate, Remains No. 1 In Fan Loyalty by Karl Greenberg The index provides an apples-to-apples comparison of the intensity with which fans within the team's home market area support the home team versus corresponding values for fans of other ... Read the whole storysportsNation Means Team In NASCAR's Biggest Social Push by Karl Greenberg With an eye on mobile, NASCAR says it is also launching its first-ever "Join the Battle" app, which has interactive Chase content. The app goes live for free download on ... Read the whole storyNYC Becomes First U.S. City To Require Restaurant Menu Salt Warnings by Karlene Lukovitz That makes New York the first U.S. city to pass such a regulation. As of Dec. 1, the city will require chains with at least 15 locations nationwide to ... Read the whole story

financial servicesNationwide's Earworm Moves Beyond Manning by Aaron Baar "It came naturally as we talked to Peyton about it," Rick Jackson, associate VP of brand management at Nationwide, tells "Marketing Daily." "He shared some stories about how much fun ... Read the whole storyfinancial servicesColdwell Banker Campaign Hails 'Halloween,' Happiness, Home by Nina Lentini "As a child, and later as a parent, Halloween always meant a special time of year," CMO Sean Blankenship tells "Marketing Daily." "We gathered with friends and family, dressed up ... Read the whole storyautomotiveHyundai Launches NFL Campaign by Karl Greenberg Hyundai is promoting the redesigned Tucson SUV and specifically the hands free liftgate with a 30-second spot, which will run during the season opener. The focus is on Arizona Cardinals ... Read the whole story
Finding Stephen: The Colbert Nation Sweepsby Barbara LippertIt was hardly a perfect 60-something minutes, but I mostly loved Colbert's "Late Show" debut. I know that not everyone did, and some even found it boring and predictable ... More
Recent Most Read Stories1. Media General To Acquire Meredith: Latter Gets Top Billing in New Meredith Media General2. Relaunching Hydrox Cozies Up To Mondelez-Bashing Trump3. "Irrevocable Shift" From TV4. Adblock Plus For iOS Finds Its Way Onto Browsers5. Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief

DepartmentsFeedback Loop
Accounts on the Move
People on the Move
Out to Launch
Events Calendar
Media Classifieds
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost.
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site.
For advertising opportunities see our online media kit. RSS Feeds are also available. If you'd rather not receive this newsletter in the future you may opt-out here.
(c) 2015 MediaPost Communications, 15 East 32nd St., 7th floor, New York, NY 10016

Share this newsletter on


Related newsletters

© 2020