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| Friday, March 18, 2016 |
 Admittedly bowing to public pressure and cognizant of Millennial-driven changes in expectations, SeaWorld Entertainment announced yesterday that it would no longer breed orca whales in captivity and
would end the ... Read the whole story sports  by Tanya Gazdik It's March, which means a plethora of marketing activations around the NCAA Men's College Basketball tournament. However, the playbook has shifted. Two experts tell us how in this
... Read the whole story beverages  by Karlene Lukovitz After two years of declines, consumer perceptions of many major beer brands are on the rebound, according to an annual ranking by YouGov BrandIndex, timed for St.
Patrick's Day. Read the whole story packaged goods  by Aaron Baar "There's a large part of our audience that hasn't heard of PPG, but has heard of our brands," says Bryan Iams, VP of corporate and government affairs. "There ... Read the whole story automotive  by Tanya Gazdik From April 15
to 24, customers can receive a special offer on new Mini models by registering at Mini dealerships, which will trigger the dealership to donate $20 to Feeding ... Read the whole story retail  by Sarah Mahoney Unilever came up with two gold awards-in the Shopper
Experience category and Single-Retailer Program (drugstore) category -for the same campaign, its "CVS Love Your Skin" effort. Read the whole story  by Larissa Faw Peet's Coffee & Tea is celebrating its 50th anniversary with a campaign that pays homage to the brand's claimed heritage as "the original craft coffee company in the U ... Read the whole story |  WPP announced Thursday, March 17, that J.W Thompson CEO Gustavo Martinez has resigned and will be replaced by Tamara Ingram. Hallelujah. In so doing, the holding company has come ... More opinion Predicting the future is
no simple task. Knowing what's popular next week is difficult enough, let alone a decade from now. But for cities bidding to host the Olympic ... More Recent Most Read Stories Departments |
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