MarketingDaily: 'Compton' Sizzles As Universal Keeps The Beat; Dunkin' Pumps Up Pumpkin Season Marketing

3 years ago
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Monday, Aug. 17, 2015
'Compton' Sizzles As Universal Keeps The Beat by Thom Forbes "Straight Outta Compton" was a straight outta Hollywood success story for Universal over the weekend, with the biopic of rap group N.W.A. taking in a "scorching" $56.1 ... Read the whole story
restaurantsDunkin' Pumps Up Pumpkin Season Marketing by Karlene Lukovitz Dunkin' is also running a "PumpkinGrams" promotion between now and Aug. 31, in which fans who post about its pumpkin coffees and lattes on Twitter and Instagram, using #DDPumpkinFever, qualify ... Read the whole storyelectronicsSamsung Beams Up PGA Championship by Karl Greenberg Samsung will have the Samsung Experience hub -- which, in addition to offering content on the matches, touts products like the Galaxy S 6, Gear VR and JS9500 Series Curved SUHD ... Read the whole storyretailMall Mysteries: JCPenney Surprises; Kohl's Disappoints by Sarah Mahoney Results join gloomier reports earlier in the week from both Macy's and the Gap, evidence that while consumers may be willing to spend, they underwhelmed by what they're ... Read the whole storyautomotiveNissan's First LGBT Effort Ties Into Champ Softball Series by Karl Greenberg A Nissan spokesperson tells Marketing Daily that the print ad campaign, Nissan's first such national effort, launches after the tournament and will be in national LGBT pubs like the ... Read the whole storyOnStar, Campbell Ewald 'Tap' Into New Campaign by Larissa Faw The "Tap Into Amazing" campaign is running entirely on digital media -- specifically on tech-focused sites through partnerships with MSN and Vox, plus rich-mobile executions through partners like iAd, Kargo and ... Read the whole story
The Inevitable Happens. The World is Stunnedby Bob GarfieldExterminating advertising is something like exterminating bats and spiders. They trigger visceral disgust, but they perform a very valuable function in the ecosystem. We need a functioning advertising economy to ... More

Getting Smart About Segments - Data-Driven Buyer's Guideby Kathy LeakeIf we think about their origins in direct marketing, classic "marketing segments" seem an outdated methodology. Yet, they are still very much in play today, with publishers and data solutions ... MoreopinionThe 'Pressure Of Perfection' Driving Young Women To Despairby Perry YeatmanRole models are presented to them of women who can seemingly look like Gisele Bundchen, think like Einstein and nurture like Mother Teresa all at the same time. More
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