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Dr Pepper Snapple Gets Bai For $1.7 Billion by Thom Forbes, Featured Columnist Dr Pepper Snapple is buying Hamilton, N.J.-based Bai Brands, purveyor of premium enhanced water in flavors such as Congo Apple Pear, Ipanema Pomegranate and Sumatra Dragonfruit, for $1 ... Read the whole story financial servicesProgressive Gives Flo Time Off by Tanya Gazdik "This idea was compelling on its own, so we chose to not use Flo. However, we'll continue to use Flo moving forward," Progressive's Cat Kolodij tells "Marketing Daily." Read the whole storyapparelAhead Of The Pack, Patagonia Goes All In For Planet by Sarah Mahoney While activewear is currently in something of a slump, according to the NPD Group, "sales at Patagonia are strong," Matt Powell, its sports industry analyst, tells "Marketing Daily." Read the whole storybeveragesPepsiCo Acquiring Probiotic Beverage Maker KeVita by Karlene Lukovitz The acquisition is another move by PepsiCo to expand its healthier beverage offerings and decrease its reliance on the declining carbonated beverages sector. Read the whole story
telecomVerizon Sells 'Thrift Shop' At The Laundromat by Aaron Baar "Verizon's previous spots in this style had unprecedented response on YouTube," Dave Bowen, Verizon's director of brand and consumer marketing, tells "Marketing Daily." Read the whole story Around the NetLovato Joins Curry, Lillard, Jones To Stump For JBLNYSportsJournalism.comDemi Lovato already hangs with Nick Jonas and DNCE. Now, the singer/actress is joining another high-profile crew that includes Stephen Curry, Damian Lillard, the NBA, DNCE and legendary musician ... Read the whole storyLego Severs Relationship With 'Daily Mail'Fast CompanyLego has dismantled its relationship with "The Daily Mail," the first major victory for the Stop Funding Hate campaign. "The Daily Mail" has been under scrutiny for publishing articles that ... Read the whole storyMars Sues Smucker Over Pet Pill ProductWashington Business JournalMars Inc. has found another company's pill-disguising pet treats hard to swallow. The McLean-based company is suing J.M. Sucker Co. - best known for its Smucker's fruit spreads ... Read the whole storyFormer Disney Exec Says Truth Is Future Of AdvertisingForbesIn a post last year which ran on CMS Wire, Tom Stockham, CEO of Experticity said, "Across the board, marketers are overvaluing traditional advertising and not placing nearly enough emphasis ... Read the whole storyPharma Reps Need $750 Licenses In Chicago
| Uber Reviews: Wasted Data Vs. Information Goldmine? by Jay Feitlinger, Op-Ed Contributor I propose these changes would up the ante of the whole operation and create more competition, leading to a better system overall. More Intel Inside And Out by Ken Beaulieu, Op-Ed Contributor Intel CMO Steve Fund, who will speak at the 2017 ANA Brand Masters Conference, Feb. 15 - 17, shared his thoughts on the transformation of the Intel brand. More Recent Most Read Stories 1. Is The Programmatic Pendulum Swinging Back Toward Storytelling?2. AT&T, Dish And WPP Group Take Joint Ownership Of Invidi3. The Night Mike Pence Twerked: Drunken Gay Bar Fiasco Caught On Video!4. NBCU Invests $200M In 'BuzzFeed' To Up Ad Sales, Video5. Trump Unleashes On The 'NYT' - Again
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