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Estee Lauder Gets Younger With Too Faced Acquisition by Thom Forbes, Featured Columnist In buying Too Faced Cosmetics for $1.45 million Monday - an amount called "whopping" in one story but perhaps less than what it's worth in another - Estee Lauder is ... Read the whole story automotiveLexus Brings Back December Campaign by Tanya Gazdik "Though the bow's design and the campaign creative have evolved over time, the icon is still an essential part of this campaign," Lexus' Brian Bolain tells "Marketing Daily." Read the whole storyretail'Smith & Wesson Holding' Wants To Be 'American Outdoor Brands' by Aaron Baar "There could be an advantage to distancing from a controversial topic," Landor's Matt Gordon tells "Marketing Daily." "I'm guessing they also see some consumers who might also be ... Read the whole storyNew Carhartt Campaign Combines History, Innovation by Sarah Mahoney The company developed Full Swing in response to user feedback. "You have to be athletic to do the jobs people do, leaning, and lunging," Carhatt's Brian Bennett says. "We ... Read the whole story
foodKellogg Launches Cinnamon Frosted Flakes by Karlene Lukovitz Cinnamon Frosted Flakes was developed in response to consumer demand for a cinnamon variety, Kellogg's Brad Schwan, tells "Marketing Daily." "It was the #1 most-requested flavor." Read the whole storyMindgruve Wins Cider Maker Martinelli's by Larissa Faw Mindgruve will be responsible for managing marketing campaigns, strategy, community management, creative, as well as analytics. The agency and its new client are preparing to introduce a number of new ... Read the whole story Around the NetLyft Losing Its 'Glowstache'SFGateLyft's distinctive pink mustache, which started as a furry appendage to drivers' front grilles and evolved into a glowing hunk of pink plastic called the glowstache, isn't long ... Read the whole storyWhole Foods Adding More RestaurantsOrange County RegisterWhole Foods is adding in-store dining options. Of the Texas-based chain's 464 stores, 180 have bars or tap rooms, including stores in Laguna Niguel, Newport Beach and Brea, Calif ... Read the whole storyWhole Foods Adding More RestaurantsOrange County RegisterWhole Foods is adding in-store dining options. Of the Texas-based chain's 464 stores, 180 have bars or tap rooms, including stores in Laguna Niguel, Newport Beach and Brea, Calif ... Read the whole storyInsurance Could be Based On Routes You DriveElection Prompts Marketers To Rethink Customer AssessmentsTrump Name To Come Off Of Three Buildings
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