MarketingDaily: Frank Gifford, A Giant Among Sports Endorsers, Dies At 84; Corona Extra Sponsors Juanes Tour

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Monday, Aug. 10, 2015
Frank Gifford, A Giant Among Sports Endorsers, Dies At 84 by Thom Forbes Frank Gifford turned his rugged good looks and multi-faceted skills as a New York Giants football player into a lucrative broadcasting career, pitching everything from Vitalis Hair Tonic to Jantzen ... Read the whole story
beveragesCorona Extra Sponsors Juanes Tour by Tanya Gazdik Irwin Constellation Brands' Corona Extra is teaming up with Latin musician Juanes and is serving as the official beer sponsor of the artist's "Loco De Amor" U.S. concert tour. Read the whole storyfoodFood Industry Petitions FDA To Allow Some Trans Fat by Karlene Lukovitz The petition is a response to the FDA's announcement in June that food companies must phase out trans fats by 2018. The agency issued a final determination that partially ... Read the whole storyairlinesVirgin America Celebrates Anniversary With Promos by Tanya Gazdik Irwin Virgin America, which is the "official airline of the San Francisco Giants," celebrates "Virgin America Night" Aug. 15 when the team hosts the Washington Nationals. Read the whole storyretailBTS Shoppers Waiting, Looking For Deals by Aaron Baar "There's a lot of pressure on parents and teachers for purchasing school supplies," Bryant Harland, technology analyst at Mintel, tells "Marketing Daily" about the desire to save money on ... Read the whole storyFido Did It: Honest Kitchen Wants Pets To Confess by Larissa Faw RTO+P is introducing its first effort for the per food company that plays off the brand's honest moniker by searching for "the year's most honest pets." Read the whole story
The Annals Of Native Advertising: Syria Travel Editionby Bob GarfieldFor 14 centuries Homs has been a jewel of Islamic dynasties. The history still pulses through the sun and rubble, and the world's most intrepid adventurers have come here ... More

opinionCan An Online Version Of Costco Beat An Ecommerce Behemoth? by Dylan GordonWhere Jet.com really tries to pull away from Amazon is in regards to real-time price adjustments. For example, when you buy peanut butter, the cost of jelly decreases in ... More
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