MarketingDaily: Frankfurt Auto Show Gets Cranking; Auto Shoppers More Mobile Than Ever

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Tuesday, Sept. 15, 2015
Frankfurt Auto Show Gets Cranking by Thom Forbes With auto sales cruising at autobahn speeds in North America and Europe - if sputtering in China - the 2015 Frankfurt Auto Show is shifting into high gear with media previews today ... Read the whole story
automotiveAuto Shoppers More Mobile Than Ever by Karl Greenberg Over half of new-vehicle Internet shoppers use a mobile device to do online automotive research as they shop for a car or truck, according to a new report from J ... Read the whole storyrestaurantsNew Quiznos Parody Video Pulls 1.4 Million Views In First Week by Karlene Lukovitz This is the latest offering from the QSR's Toasty.TV microsite, launched last year with the goal of increasing engagement with its core audience of Millennial males more cost-efficiently ... Read the whole storyapparelLane Bryant Takes Plus-Size Movement To The Streets by Sarah Mahoney While 67% of American women range in size from 14 to 24, the media fails to represent them. It's asking them to post messages on social media, hashtagging the ... Read the whole story

financial servicesJohn Hancock Aims To Drive To Second Screen by Tanya Gazdik Irwin "Second-screen behavior gives us the opportunity to tell those stories without being constrained to 30 seconds and to let the viewer find the story that's most meaningful to them ... Read the whole storyLenovo Loves Its Klutzy, Tech Averse Laptop Users by Larissa Faw Lenovo and ad shop Traction introduce tech-unfriendly laptop users Chad and Jane to inject humor into the computer maker's latest B-to-B campaign. Read the whole story
Stop Squandering Your Retargeting Effortsby Mark TorranceI think there's a lot of variability in the quality of retargeting data and have found that the highest performing retargeting inventory may be 10,000 times more effective ... More
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