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Hayes Succeeding Smith As Tyson Foods CEO by Thom Forbes, Featured Columnist Tyson Foods is replacing CEO Donnie Smith with president Tom Hayes after announcing dismal prospects for next year and fourth-quarter results yesterday that were worse than analysts anticipated. Read the whole story electronicsCanon Plays Virtual Tag With Influencers by Aaron Baar "We're challenging these photographers to complete these challenges [because] the EOS M5 has the agility to do them," Melisa Yoo, marketing specialist for Canon, tells "Marketing Daily." Read the whole storyfinancial servicesJohn Hancock Awards Active Policyholders With Apple Watch by Tanya Gazdik John Hancock Vitality insurance policyholders can earn an Apple Watch by exercising and earning "Vitality Points" that go toward paying for the device over two years. Read the whole storyretailOnline And Mobile Shopping See Seasonal Acceleration by Sarah Mahoney The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester analyst Susan Wu. Read the whole story
spiritsLenin Cries In Valentine Vodka's First TV Spot by Karlene Lukovitz In addition to YouTube, the spot is also featured on the distillery's site and Facebook page. It is being supported with paid Facebook advertising in the local market. Read the whole storyautomotiveMazda Invites Consumers To 'Drive For Good' by Tanya Gazdik Mazda is launching a multi-faceted campaign across all media channels, including a national 30-second TV spot, featuring employees showing how they give back year-round. Read the whole story Around the NetAdidas, Audi, Take Advantage Of Increase In MLS FansNYSportsJournalism.comAs Major League Soccer prepares for its conference finals, marketing partners are reaping the rewards for what has been a time of steady growth for the league. That is particularly ... Read the whole storyAT&T Backs Witherspoon's Digital Media VentureBrand ChannelReese Witherspoon's Hello Sunshine is being billed as a consumer-facing content company dedicated to telling female-driven stories. It aims to "leverage the experience of its founders to create, curate ... Read the whole storyChipotle Faces Suit Over Alleged 300-Calorie Burrito USA TodayAs City News Service reports, one of the men behind the proposed class-action lawsuit brought in Los Angeles Superior Court ordered the menu item on Nov. 3 thinking it was ... Read the whole storyLowe's SmartSpot Stores Aid Customers Dell CMO Discusses Post-Merger Marketing
| Brick-and-Mortar Retailers Can Take Back The Holiday Momentum by David Staas, Op-Ed Contributor The retailers that are poised to win this holiday season are embracing that strength by leveraging an unlikely but formidable asset - their brick-and-mortar stores More Recent Most Read Stories 1. Advertising Without Search: What Will Happen To Google AdWords, Bing Ads?2. Whole Foods' $65 Million Media Assignment Is In Review3. The Night Mike Pence Twerked: Drunken Gay Bar Fiasco Caught On Video!4. Cheetos Offers Quirky, Branded Gift Items In Online Holiday Store5. U.S. Issues Guidelines For IoT Security
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