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Johnson Named Starbucks CEO; Schultz To Focus On Roasteries by Thom Forbes, Featured Columnist Starbucks' founder-in-effect, chairman and chief executive Howard Schultz will hand over the CEO position to COO Kevin Johnson in April to "shift his focus to innovation, design and development of ... Read the whole story automotiveHonda Sponsors HGTV Dream Home by Tanya Gazdik Honda and Mediavest will produce a 30-second custom vignette showcasing the Pilot that is intended to prompt consumers to enter the sweepstakes. Read the whole storyfoodPost Cereals Push $100,000 Sweeps Tied To 'Sing' by Karlene Lukovitz Post is running a heavy TV schedule for a 15-second spot promoting the sweeps. Honey Bunches' social media channels are also spotlighting the sweepstakes and instant win game. Read the whole storyelectronicsAMD, Alienware Give People Chance To Live Assassin's Creed' by Aaron Baar Electronics companies AMD and Alienware have teamed up with film studios 20th Century Fox and New Regency on a virtual reality experience that takes viewers into the film's time ... Read the whole story
apparelWith Strait And Rodeo, Wrangler Rocking Country Content by Sarah Mahoney "We've been connected to Strait since the days when he could only be heard on AM radio, so it's exciting," says Craig Errington, VP of marketing for Wrangler. Read the whole storyautomotiveAuto Sales On Track To Break Record by Tanya Gazdik If Santa puts a big red bow on a good number of vehicles in December, automakers will break the all-time record for annual sales. November U.S. auto sales were ... Read the whole storyGroupon Launches First-Ever Holiday Campaign by Larissa Faw Developed with agency O'Keefe Reinhard & Paul (OKRP), the "Gift the Experience" campaign includes two TV spots that separately showcase the experiences, including sky-diving and massages, and the gifts, such ... Read the whole story Around the NetBreitbart Launches A Boycott Against KelloggUSA TodayFar-right news site Breitbart is encouraging readers to boycott Kellogg's products after the company announced its decision to pull advertising from the news organization. Kellogg said it decided to ... Read the whole storyDelta Bans Trump Tirade Passenger For LifeAssociated PressDelta is banning for life a disruptive passenger. CEO Edward Bastian says that the airline is also refunding the cost of tickets for other passengers on the Nov. 22 flight ... Read the whole storyMonster Energy Is New NASCAR SponsorWhole Foods Doesn't Have To Be Whole PaycheckNissan Connectivity Links Owners More Closely To Its Service Brand
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