|
|
automotiveSubaru Highlights Inspiring Stories by Tanya Gazdik The real stories "are all very powerful, and we are using these stories in our national television spots, as well as digital and online video," Subaru's Brian A. Cavallucci ... Read the whole storybeveragesSanta, 'Unsung Heroes' Star In Coca-Cola's Holidays Spot by Karlene Lukovitz A social media component will employ influencers to encourage teens to post about the ways that they "step up" during the holidays, using the hashtag "#WeSleigh." Read the whole storypackaged goodsQ&A: Wham-O CEO Wants To Get Kids Back Outside by Aaron Baar For a certain generation, Wham-O is synonymous with youth. The maker of Frisbee, Hula Hoop and Slip-n-Slide (to name a few) meant hours of outdoor fun. With parents looking for ... Read the whole story
retailAd Awareness Down Sharply Heading Into Holidays by Sarah Mahoney Amazon came in No. 1 again this year in YouGov's value perception ranking. What's more, it's out in front by miles, with a score of 55.8 ... Read the whole storySun-Maid, MXM Bake It For Santa by Larissa Faw The "Bake It For Santa" campaign features several humorous video vignettes: viewers are treated to Santa spending quality time with his reindeer Dasher, Mrs. Claus dealing with a grumpy hubby ... Read the whole story Around the NetHow Puma Is Changing The Sneaker Landscape ComplexUntil a few years ago, athletes were the lone stars of footwear. But times have changed. Sure, any extraordinary basketball or football player will still get their own signature shoe ... Read the whole storyJose Cuervo Delays IPO Plans Because Of ElectionDrinks Business ReviewTequila giant Jose Cuervo has reportedly postponed its initial public offering in Mexico amid uncertain market conditions owing to the outcome of the U.S. elections. The decision follows Donald ... Read the whole storyAmazon Addresses Islamphobia In Christmas AdHuffington PostAmazon chose to highlight a moment of friendship between a Christian and a Muslim in its Christmas advertisement this year. Amidst reports that Islamophobia is on the rise in the ... Read the whole storyOne-On-One With Power Couple Andy And Kate Spade
| Dealing With All The isms: Can Advertising Lead The Way? by Barbara Lippert, Featured Columnist "Bias is in the air you breathe," according to a new book. So how can the ad biz fight against it? More Touch Is The Next Frontier For Design by Greg Ricciardi, Op-Ed Contributor All kinds of objects from clothes to car dashboards to websites and apps are becoming touch-sensitive. And they're touching back as well. More Recent Most Read Stories 1. The Flailing Donald Trump2. 'Politico' Editor Resigns After Publishing Alt Right Leader's Address3. Subaru Highlights Inspiring Stories 4. Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday5. Facebook Tests Real-Time Ads For Live Videos
Departments Feedback Loop Accounts on the Move People on the Move Out to Launch Events Calendar Media Classifieds
|
|
|
You are receiving this newsletter at newsletter@newslettercollector.com as part of your free membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and click on [subscribe] in the e-newsletter box. For advertising opportunities see our online media kit. If you'd rather not receive this newsletter in the future click here. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. © 2016 MediaPost Communications, 1460 Broadway, New York, NY 10036 |