MarketingDaily: The Alphabet Contains All Things Google; In Omnichannel Twist, Sephora Takes On Birchbox

3 years ago
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Tuesday, Aug. 11, 2015
The Alphabet Contains All Things Google by Thom Forbes Google's surprise restructuring yesterday - attempting to provide linear clarity to what has become an alphabet soup of enterprises and visions - was by and large cheered by analysts and commentators ... Read the whole story
retailIn Omnichannel Twist, Sephora Takes On Birchbox by Sarah Mahoney "This is just the way of the world now, where multichannel has morphed into omnichannel, and now we're just calling it all retail," says Barbara Kahn, director of the ... Read the whole storyfoodDannon Danimals, Quaker Launch Promotions With Fuel Up To Play 60 by Karlene Lukovitz Created in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 helps more than 73,000 U.S. schools improve their environments to help kids be ... Read the whole storyelectronicsMaytag, MLB Team Up In Favor Of 'Filthy' Play by Aaron Baar "Because our Maytag laundry products are designed, engineered and assembled in America, it only made sense to partner with America's favorite pastime, Major League Baseball," Brendan Bosch, senior brand ... Read the whole storypackaged goodsChinet Encourages Offline Social Behavior by Tanya Gazdik Irwin Chinet brand is encouraging consumers to get back to what being "social" really means with its #BeSocial campaign which aims to reignite the lost art of getting together. Read the whole story

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