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Friday, March 11, 2016 |
Wounded Warriors Fights Back While Firing Two Top Execs by Thom Forbes, Featured Columnist The Wounded Warrior Project, which hired a law firm and accounting practice to investigate charges and a crisis management firm to mitigate the damage after allegations of wanton spending and ... Read the whole story travelHotwire's Campaign Targets Spontaneous Travelers by Colleen G. Steinman "More than half of all Hotwire's hotel bookings are made within zero to two days of departure," says communications director Carrie Peters. "And more than 90% of hotel bookings ... Read the whole storyapparelTimberland Adds A Twist, Crowdsources Crafty Boot Line by Sarah Mahoney The two-phase process starts with consumers voting on the concepts, called Modern Nomad, Urbanization and Neorganic, through March 17, including materials, colors and whether it should be made for men ... Read the whole storyautomotivePennzoil, Ferrari Go For 'Joyride' by Tanya Gazdik Pennzoil's "Joyride" is the first chapter of a three-part mini-film series that features stunt driver Rhys Millen navigating the streets of Barcelona in a turbocharged Ferrari 488 GTB. Each ... Read the whole story beveragesCalifia Farms Launches First Major Brand Campaign by Karlene Lukovitz The campaign -- the first creative for the fast-growing company from Erwin Penland, which was named its creative AOR late last year -- includes a 30-second video that spotlights the products through ... Read the whole storyelectronicsMusic Streaming Proving Popular For Phone Users by Aaron Baar "We're seeing a boom in streaming music right now," Harry Wang, director of health and mobile product research at Parks, tells "Marketing Daily." "There's a huge amount of ... Read the whole storyresearchApple, Disney, Amazon Are Top 'Intimate' Brands For Women by Tanya Gazdik "Marketers should try harder to leverage emotional connections to build strong bonds with women (and with men)," MBLM Partner Rina Plapler tells "Marketing Daily." Apple is the most intimate brand ... Read the whole story | Carne Or Carney? Donald Trump And The Masses by Barbara Lippert, Featured Columnist Sometimes, when politicians want to energize their followers -- or, to put it less diplomatically, to pander to their audiences -- they are said to throw "red meat" at the base. But ... More Recent Most Read Stories1. Publicis Media Reorganizes Into 4 Global Agency Operations2. McKinney's Joni Madison Leaves After More Than A Decade As COO3. JWT Global CEO Gustavo Martinez Sued For Sexual Harassment4. Digital Streaming: Chromecast Gains; Apple TV Leads Overall5. MSNBC Makeover And The White House Race DepartmentsFeedback Loop Accounts on the Move People on the Move Out to Launch Events Calendar Media Classifieds |
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