Good morning, marketers, ready for a martech update?
Marketo Engage – the Marketo engagement platform owned by Adobe Experience Cloud – has announced a new release with updated features rolling out in the coming weeks. Here’s a quick rundown of what to expect:
- ABM. An updated UI for account profiling, allowing simplified creation and editing of profiles within one screen;
- Forms service. Improved capabilities for blocking bot patterns, reducing number of spam form submissions;
- Sales Insight. This will now be enabled for customers with non-native Salesforce CRM integrations to enable sales teams to operate more efficiently;
- Sales Connect. Greater control over compliance with two-party consent for call recordings, with automated notification of intent to record.
Speaking of platforms, there’s no time like the present to brush up on your martech skills – and there are plenty of opportunities to do so. For example, Salesforce’s Trailhead training platform provides learning content broken up into ‘trails’ or guided learning paths. And recently, Microsoft unveiled Microsoft Learn, a new learning platform with training courses benefitting marketers and other technology-driven roles. Microsoft Learn allows employers to integrate content from LinkedIn Learning and Microsoft Learn while allowing managers to assign and track the learning process for employees.
Happy training!
Taylor Peterson,
Deputy Editor
