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5 things you need to know | |  | Brands are now battling to make sense of real-time data on a daily basis. Last week Marriott bought its fight to a new continent: Europe. From its new London "war room," its four-person social team will aim to amplify high-performing content across its 19 brands. | |  | App developer Cheetah Mobile is a global company with Chinese roots. But it is more focused on the U.S. market today because Alibaba, Tencent, and Baidu are winning the speed-scale battle in China. | |  | The summer agency retreat isn't just for the big guys: Smaller agencies are disrupting summer, too. From hackathons to group runs, agencies of all sizes are getting increasingly innovative with breaking the ice and keeping employees engaged and driven. | |  | With its recently relaunched "InstaKors" program, Michael Kors is hacking its Instagram feed to turn its 8.2 million followers into not only customers, but returning customers. | |  | Automated copywriters have arrived. We've programmed the AdBot 9000 to access the entire internet for copy. All you have to do is tell it which brand, and it spits out the copy on its digital screen in less than one second. Let's take it for a spin. | |
 Grace Caffyn Brands are now battling to make sense of real-time data on a daily basis. Last week, Marriott brought its fight to a new continent: Europe. From its new London “war room,” its four-person social team will aim to amplify high-performing content across its 19 brands. Not only that, they’ll use the hotel group’s geo-location tech to identify micro-influencers staying in its hotels. The main prize is engagement, but the added benefit is cutting out agency costs. |
| | | Yuyu Chen App developer Cheetah Mobile is a global company with Chinese roots. It is focused on the global market because Alibaba, Tencent and Baidu are winning the speed-scale battle in China and copycat startups pop up overnight. The company started shifting its focus to the global mobile market with a focus on utility apps four years ago, and this year, it's transitioning from utility to content apps. |
| | | Tanya Dua It's summertime. And while that typically means outdoor happy hours and Summer Fridays at agencies, it is also a time to regroup and boost some good old camaraderie among staffers before the deadlines come knocking again. From hackathons to running -- an agency even created an automated slot machine -- smaller agencies are also getting innovative with ideas intended to break the ice and keep employees engaged and driven. | | | | Hilary Milnes Michael Kors’ #InstaKors feed is meant to make it easy for customers to shop what they see on the brand’s Instagram account. With added benefits for engaged consumers, like special promotions and early access to products, the company believes it’s a combined social shopping tool and social loyalty program. |
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| | | Mark Duffy Goldman Sachs just gave ad tech startup Persado $30 million to play with to create better ad copywriting software. Automated copywriters have arrived and are connecting with consumers. Human copywriters, you best get searching for a new career, STAT. |
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