Good morning, Marketer, and it’s our birthday.

One year ago today, MarTech was born. There was, of course, life before MarTech. For a number of years the sibling sites Marketing Land and MarTech Today had shone their respective spotlights on marketing and the technology that supports it. By combining those sites to create the new MarTech, our purpose was to give expression to one simple insight: MarTech is marketing.

In our mission statement, we said: “Technology enables every aspect of marketing. Digital data drives outcomes. Design, video and content tools drive experience. Automation is frequently the difference between high-performing and lagging marketing efforts. Technology furnishes marketers with more ways to connect the right audiences at the right time with the right messaging than ever.”

In other words, you can’t have a deep and informed discussion about marketing today without also reflecting on technology and the strategic thinking that technology implies. So let’s celebrate MarTech and we thank you for your support.

Kim Davis
Editorial Director

You’re interested in ABM but what will it cost?

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play? What kind of return can you expect from your investment?

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2022 State of Customer Data

The world of customer data is changing. Download this report for the latest trends in data and usage in a privacy-centric world.

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Become a master of MarTech

Secure your spot at a MarTech Master Class, live expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. Early Bird rates expire at the end of this week!

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Shorts

What we’re reading. “Two Zoom phenomena I feel I have to share…can you relate? One: That feeling when you are “WAITING FOR HOST to start the meeting” for 2-minutes and suddenly you realize Zoom has signed you out and it’s YOUR FAULT for being late. To resolve this, you must click on the tiniest, barely visible “Sign In” link.” John Francis, VP demand generation, MERGE. Read number two here.