Good morning Marketer, and happy Monday. 

Did you catch last week’s premiere of MarTech Live? It’s our latest virtual format featuring weekly conversations that give marketers an opportunity to inform, support, and convene with our global community. It seemed there was no better theme for our inaugural season of MarTech Live than to invite leading marketing technologists to sit down with us to discuss the essential roles they play.

For our first session, we invited one of the most influential marketing technologists in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot.

In the discussion, led by MarTech Today’s Editorial Director Kim Davis, we explored topics ranging from the emerging roles marketing technologists play in today’s organizations to the effects the COVID pandemic may or may not have on attitudes towards SaaS tools. You can watch the full replay here

If you have an idea for a session or would like to join a panel, our director of events content, Kathy Bushman, would love to hear from you. Reach her at kbushman@thirddoormedia.com or fill out the pitch form here.

Taylor Peterson,
Deputy Editor

 
 
 

Compare 13 top marketing automation platforms

MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms. This report includes profiles of 13 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.

Get it now »

 
Chatter
 

Google Optimize adds editing

If you’re using Google Optimize, you no longer have to start all over if you want to correct a typo or make other minor edits to experiments or personalizations that are already running. Andrea Cruz, digital marketing manager at KoMarketing, spotted the new capability. If you’re materially changing the content, then you will want to create a new experiment, but this is handy for those quick tweaks.

 

Enter the 2020 Search Engine Land Awards before Saturday!

Submit your most impressive search marketing campaigns for your chance to win industry-wide recognition, boost team morale, and impress new clients! The Last Chance period ends this Friday September 4 at 11:59pm PST – don’t miss out!

Enter now! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Walmart Teams Up With Microsoft on TikTok Bid – AdWeek

Exclusive: Facebook says Apple rejected its attempt to tell users about App Store fees – Reuters

Google Offers to Help Others With the Tricky Ethics of AI – Wired

Roku Has Become a Gatekeeper in Premium Streaming – Variety

Dreaming of a new home? Zillow’s new ad campaign signals changes in real estate and marketing – GeekWire