Good morning marketers, are you taking advantage of reduced-cost tools right now?
This week, Gartner reported 65% of 176 marketing leaders are bracing for moderate to significant budget cuts as a result of coronavirus disruptions. Thankfully, many platforms are making concessions to help marketers (and keep customers) by reducing costs. In some cases they are even suspending billing altogether.
Adobe is offering Magento Commerce and Marketo Engage free of charge for three months. Salesforce has expanded its Salesforce Care services and support solutions, making it available for free to customers and non-customers for 90-days. And Adzooma is not only offering free access to its platform until the start of June, 2020, but it also is suspending billing for all existing agency and SME clients. Check out our rundown of reduced-cost (and free) platforms here.
In other news, earlier this week Google Ads updated its ‘inappropriate content’ policy. The updates take aim at keywords around sensitive events, price gouging and more. The new policy does not specifically mention coronavirus, but the change is clearly intended to prevent advertisers from trying to capitalize on the outbreak.
There’s more below, including an eMarketer forecast about the coronavirus impact on LinkedIn, and a helpful exercise to keep you in a positive mindset.
Taylor Peterson,
Deputy Editor
