Good morning, Marketer, let’s learn from the best!

Account-based marketing (ABM) may not be new, but thanks to improved technology it’s still shiny and more popular than ever. However, none of that means it is easy to execute. To help you with that we’ve put together our list of the ABM experts you must follow. They’ll keep you up-to-date on all the latest innovations and insights.

And, speaking of expert markers, Tim Parkin explains how to find and work with the best ones in the world: creators. It’s a really useful and eye-opening article.

Constantine von Hoffman,
Managing Editor

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Account-based marketing (ABM)

MarTech’s ABM experts to follow

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Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts.

Content marketing

These are the best marketers in the world

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Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.

Marketing artificial intelligence (AI)

70% of SMB marketers willing to pay more for tools with AI or automation

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SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.

SEO webinars

Unleash the power of SEO reporting for the C-suite

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It’s time to make SEO reporting clear, concise, and compelling for the C-suite. Discover how to translate complex SEO data, communicate ROI effectively, and even access a free downloadable C-suite SEO report template.

Register here!

Digital advertising

Google Ads unwraps several new features ahead of holiday season

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New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.

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AI writing tools

How a non-profit farmers market is leveraging AI

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Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.

Email marketing

2023 State of Email Workflows Report

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Research, writing, design, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in this report!

Customer experience

Cooler Screens expands in-store retail media presence

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The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.

MarTech

Discover cutting-edge martech for free

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With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge.

See what’s in store

From Search Engine Land