After overseeing some of the world's top creative shops for more than three decades, Martin Sorrell no longer seems to think they play a crucial role in advertising. The prospectus for his new venture, S4 Capital, went live Tuesday. And while the 191-page document includes quite a bit of information about S4's primary property, MediaMonks,...
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September 13, 2018
Morning Digest
What marketers need to know today
Martin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop Altogether
Can Brexit Be Stopped With the Push of a Gigantic Red Button? This Agency Hopes So
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