Other things to know about - Join us in Nashville, March 12-14, for the Digiday Media Buying Summit, where attendees will have the chance to connect with media buyers from Media by Mother, OMD and more. Seats are limited—secure yours now.
- Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. Sponsored by Simpli.fi.
- Many people practicing performance marketing skip crucial stages of development to master the craft. When every dollar is scrutinized, marketers need to be able to connect spend with business results. Sponsored by Adstra.
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers and agency creatives predict the major trends for this year’s crop of ads on Sunday when the Philadelphia Eagles and the Kansas City Chiefs face off. | | |
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howdy! | | | | | Index Exchange, TripleLift, and Yieldmo join an Amazon beta program, dubbed ‘Dynamic Traffic Engine,’ amid wider drive for more brand advertisers.
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| | | | | Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising. | | |
howdy! | | | | | Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content. | | |
| | | | | Consumers in 2025 will continue to demand highly relevant and engaging content, making product-driven ad placements a key trend. | | |
howdy! | | | | | Some podcast execs expanding their video production efforts aren’t won over by Spotify’s push into video podcasts yet, due in part to growth they’re seeing on YouTube. | | |
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| | | | | Attracting new audiences isn’t limited to younger consumers — implementing a broader strategy that embraces and appeals to a wide range of audience segments reshapes how consumers access news and entertainment. | | |
howdy! | | | | | As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-slide marks the scale of challenge under Michael Komasinski. | | |
howdy! | | | | | Agencies are overwhelmingly concerned about client budgets in 2025, but they’re also optimistic that it will be a good year overall. | | |
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