Consumers In Control: Digital Media Trends 2018

With the proliferation of mobile devices, wireless connectivity, and alternative digital-media platforms, one thing has become clear: consumers are increasingly in control. Deloitte and Facebook will discuss digital media trends and ever-evolving consumer behaviors in the media space.

The Science of Popularity: Winning the Multi-Platform Game

With multiple viewing options, conventional measurement tools aren't providing an accurate picture of which shows are resonating with fans. However,  armed with holistic datasets, marketers and advertisers will continue to make better media planning decisions which result in a higher return on marketing investment.