| By now we know that positive word of mouth feedback is the key to marketing success and that traditional marketing may not always resonate with younger audiences. Leading marketers debate the best strategies to reach this influential audience.
Speakers:
Valerie Vargas, Head of Advertising and Marketing Communications & Creator Lab, AT&T
Lisa McKnight, SVP Global Brand GM, Barbie, Mattel
Mary Yee, VP Marketing, PlayStation
Sabrina Caluori, SVP Digital Media and Marketing, HBO | 
