This week's MarTech Newsletter is brought to you by: Merkle

Hi Marketer,

With 80% of consumers saying they’d rather purchase from brands that personalize, your organizations approach to customer data has never been more important. The first step to personalization at scale is creating a new insights and identity-led experience strategy in the context of the customer journey.

The Personalization at Scale Playbook, Mastering Identity and Insights with Adobe, teaches you why hyper-personalization is the most powerful tool to shape customer relationships.

The playbook will help you:

• Master four key pillars of success – across identity, analytics, orchestration, and activation.
• Understand the key role of Adobe solutions like Customer Journey Analytics, Journey Optimizer, and the Adobe Experience Platform in identity and insights-led experiences
• Build your own roadmap to better-performing customer experiences.

To learn more about future-proofing your data strategy, schedule a consultation with a leading Adobe Solution Partner at Merkle.