| | Learn how to convince and captivate readers at Ragan’s Writing Certificate Course, returning for its latest workshop on May 8, 15, and 22. Throughout this course, seasoned experts will lead you in mastering authoritative writing techniques to enhance the impact of your communication on your target audiences. | | | | | | In just module two of the course, Mastering Voice, Authenticity and Authority, you will walk away with a better understanding of: | - How to work with leadership to craft cohesive, authoritative, authentic, and consistent messaging.
- What it takes to capture a leader’s authentic voice.
- How to structure and write messaging for town halls, internal communications and media talking points.
- The fundamentals of thought leadership: what audiences want to hear from an organization and its representatives.
- The science of authority through persuasion: how leading behavioral persuasion theories apply to writing.
- How to secure approval for communications initiatives, and how to incorporate business data into your written work.
| | | | Join us on May 8, 15, and 22 to level up your skill set and elevate both your career and the results of your work. Worried that you will miss a live session? Your registration for the event includes an on-demand recording of the full course. | | | Contact us with questions or for assistance: Shallon Blackburn at shallonb@ragan.com or 800-878-5331. | | | | |
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