Other things to know about - LiveIntent, Sharethrough and PMG are among this year's nominees for the 2023 Future Leader Awards. Check out the full list here.
- Download this guide to learn how marketers are using always-on email testing to create more engaging content. Sponsored by Mailchimp.
- Brands: How are you determining your team’s budget for consumer-facing content on owned-and-operated channels? Has the need for this content grown in past years, leading you to outsource the creation? Let us know in this survey and we’ll send you a $5 gift card. Sponsored by Foundry 360.
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| Top Stories |  | | Ivy Liu |
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| | | | | Virtual commerce is one of the most promising aspects of the metaverse for brands and creators. But at the moment, the infrastructure for it is relatively underdeveloped. | | |
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howdy! | | | | | Increasingly, local car dealerships and other brands selling big-ticket items say they’re finding success on TikTok given the app’s low barrier to entry, preference for authentic, organic content and new search functionality. | | |
| | | | | With more than just Google’s cookie on the Alphabet giant’s chopping block, marketers must either migrate from UA to Google Analytics 4 or another analytics solution. | | |
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howdy! | | | | | The workplace messaging app is aiming to reach its target audience of software decision makers and small business owners more efficiently. | | |
| | | | | As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. | | |
howdy! | | | | | In an effort to reach audiences and amplify its marketing efforts on social media platform TikTok, where many of these audiences spend most of their time, Panera Bread plans to engage and attract them with content creators. | | |
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| | | | | Retail brands are increasingly recognizing the value of first-party data, but many don’t have an understanding of their customers beyond their RMNs. | | |
howdy! | | | | | The platform hoped advertisers would see it as a safe place for their dollars. And there are some early signs that its persistence is starting to pay off. | | |
howdy! | | | | | Recovering from economic downturns varies a lot depending on the type of media agency and its clients’ business. | | |
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