Mastercard’s Raja Rajamannar on the fifth marketing paradigm Tune in for insights on what it takes to become a world-class marketing leader.
ClickZ Daily: Jan 30, 2023 |
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| Good morning, How we interpret the world around us is governed by five senses – sight, sound, smell, touch, and taste. Yet, brands limit their marketing to the first two. Tune into our Marketing Masters podcast episode for invaluable insights from Mastercard’s Raja Rajamannar on – What it takes to become a world-class marketing leader Why marketing should mean multisensory marketing How Mastercard has brought this to life Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. |
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Digital Advertising Matthew O’Connor Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read more |
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| Data management Adrienne Rice With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users while respecting their privacy decisions. Read more |
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| Strategy Edward Coram James Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to stop greenwashing Read more |
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| SEO Benjamin Broomfield A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read more |
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Marketing Masters Podcast |
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Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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| ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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