Dear John, We will be holding a Masterclass next month and we'd like you to join us! This session will be held on April 13 2022, at 11am EST focusing on personalization, nearly 80 percent of consumers purchase from brands that deliver personalized experiences, and 90 percent of marketers agree that personalization drives profitability. Despite this, marketers still struggle to design, execute, and measure the impact of their personalization initiatives. When it’s easy to drown in data points and digital touchpoints, how do you ensure the customer feels recognized? When personalizing your customer experience, what should you prioritize and why? Learn from Meagan White, Vice President of Marketing, North America at MoEngage on how marketers can play it smart, drive business growth through a full-funnel CX strategy, and survive digital saturation. Through attending this webinar you will: - Discovery the four keys to successful segmentation
- Identify the type of data you should be collecting in order to impactfully personalize your messaging
- Devise a personalized, full-funnel CX strategy that integrates data across multiple channels
- Measure the impact of personalization
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