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| P&G's Marc Pritchard explains how they can be good for big companies By Kristina Monllos When Marc Pritchard, Procter & Gamble's chief brand officer, addressed the 2,700 attendees at the Association of National Advertisers' Masters of Marketing Annual Conference in Orlando, Fla., last week, he mentioned how working with ecommerce players Amazon and Alibaba has helped accelerate P&G's $3 billion ecommerce business while also reducing digital ad waste by roughly... Read more » |
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| When its buses and Beetles became cultural icons By David Gianatasio |
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| Promoted Content by IBM Watson Analytics for Social Media | | Uncovering insights to create a competitive advantage |
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| In its inaugural year, Brandemonium tackles transformation issues By James Cooper |
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| Brands weigh in at Adweek's first Ignite conference By Katie Richards |
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| 'Get house proud,' says Humanaut campaign By T.L. Stanley You've come a long way from lumpy futons and milk-crate coffee tables, and you've figured out the whole sham, sectional, thread count thing. You know it's a window treatment, not a curtain. Maybe the next step is to "Get house proud," like the characters in West Elm's first TV ads, who are creating an environment... Read more » |
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