Hi John,
From SMS and social media to connected TV and in-store signage, marketers today have a lot of channels at their disposal. As brands compete for attention across multiple touchpoints, Gartner found that both B2C and B2B consumers use an average of four unique channels throughout their buying journey. To help you turn touchpoints into triggers, we invite you to read this report, compliments of Infillion.
Enjoy the report,
eMarketer Editors
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 | | | Customers have more choices than ever before. The abundance of digital channels also means that they are being bombarded with more ads and marketing messages. So, how do you cut through the noise to set your business apart from the competition?
This report will help you create customer-centric marketing strategies.
Download this report and find out: - How to prioritize individual experiences across a range of online and offline touchpoints
- Fundamental differences between the marketing funnel and customer journey, and what questions to ask when considering a media channel
- Innovative and creative examples to inspire your future advertising campaigns
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