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Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy Can the show energize 2 different industries? By Jason Lynch Over the decades, TV shows have inspired plenty of toys, but nothing quite like this before. Mattel and ABC have teamed up to launch a new, Shark Tank-like reality competition series, The Toy Box, in which toy inventors vie for approval from a group of toy experts, followed by a precocious panel of kid judges....
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How FX Juggles Scheduling All 3 of Ryan Murphy’s Hit Anthology Series 2018 should see 4 cycles of American Crime Story, American Horror Story and Feud By Jason Lynch As Ryan Murphy's latest anthology series for FX, Feud: Bette and Joan, hits the halfway mark on Sunday, the network is determining its future scheduling plans for all of its anthology series from the prolific producer. The network is now airing three separate anthology series--which each focus on a new subject each season--from Murphy: American...
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Sling TV Is Partnering With Adobe for Programmatic Advertising Inventory is available across on-demand and live programming By Marty Swant Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand. The offering, which is expected to be announced later today at the Adobe Summit in Las Vegas, will let marketers bid on Sling's inventory via a private marketplace....
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Trump Jokes Are Paying Off for Late-Night Shows, With Soaring Ratings and Ad Revenue Post-inauguration, Stephen Colbert and Samantha Bee are on fire By Jason Lynch Two months into his presidency, Donald Trump's pledge to "make America great again" isn't turning out quite as he had anticipated, but he's certainly already made late-night comedy shows lucrative again. Since Trump's inauguration in January, the late-night talk shows that skewer him the most mercilessly are seeing big ratings gains--including The Late Show with...
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SNL Will Air Its Final 4 Episodes of the Season Live Across the Country Melissa McCarthy returns to host on May 13 By Jason Lynch Saturday Night Live, which is in the midst of its most-watched season in 24 years thanks to Alec Baldwin's turn as President Donald Trump and Melissa McCarthy's appearances as White House press secretary Sean Spicer, is trying to keep that momentum going by airing the final four episodes of the season live in all time...
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Scripps Will Launch Spinoffs of HGTV’s Fixer Upper and Flip or Flop at Its Upfront All 6 of its networks saw ratings growth last year By Jason Lynch HGTV is turning two of its most popular shows into franchises: spinning off Fixer Upper with a companion show and expanding its Flip or Flop house-flipping series to five new cities. Scripps Network Interactive is sharing the news with buyers and advertisers during its seven upfront presentations around the country, including this afternoon's event at...
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Vice Will Distribute Short-Form Scripted Content Across Digital Channels From blackpills Studio Partnership also includes select Pulse Films productions By Sami Main Vice has announced that it will distribute scripted content from short-form digital media studio blackpills. Located on Vice's digital properties for now, topics from the series will include everything from racial and sexual diversity in communities to dealing with death and other coming-of-age stories. "Our partnership with Vice, besides a shared DNA, offers us the...
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