Who Owns Lead Enrichment — Sales or Marketing?

Lead (or data) enrichment can be problematic because it’s difficult to know who owns different pieces of the puzzle. It usually involves multiple individuals on the sales and marketing teams. Yet in a traditional organization, this can become disconnected as marketing focuses on filling the top of the funnel and sales focuses on the middle to bottom of the funnel, turning leads into customers. So let’s answer the question posed in the title of this article: who owns lead enrichment?

From Startup Investors

Samir Kaji of First Republic Bank analyzes why new managers face an increasingly saturated field, a weak liquidity environment, general fears of an economic downturn, and recently the highlighting of poor behavior by VC peers, in “What You Need to Know Before Raising a Micro-VC Fund Today”

Nima Elyassi-Rad of Indie VC hopes you recognize that there are, roughly, a quintillion ways to build a successful business, in “Build a Business You’d Never Want to Sell”

Shashi Reddy of Quid digs into an experiment where twenty percent of the “unheard of companies” chosen by a hypothetical computer-driven Venture Capitalist had reached billion-dollar valuations, in “A Computer Was Asked to Predict Which Start-ups Would Be Successful.”

Sydney Thomas of Precursor Ventures highlights the black women in venture capital and finds it important that we recognize, listen to and encourage these women as we look towards building an inclusive venture ecosystem, in “The List of Black Women in VC”

From Startup Operators

Brandon Chu of Shopify focuses what it means for a Product Manager to be a good decision maker, in “Making Good Decisions as a Product Manager”

Sam DeBrule of Journal looks at what’s awesome and not awesome in recent Artificial Intelligence development, and fifteen other links you should read that impact our futures, in “Managers Who Don’t Experiment With AI Technologies Will Be Replaced By Those Who Do.”

Jake Hare of Launchpeer reflects on why we need to control our own destiny and how few entrepreneurship gives us the opportunity to pursue more in life, in “Drugs, Alcohol & Homelessness”

Amrit Richmond‏ of CMYK lists women improving design, manufacturing, shipping, CPG, food, apparel, tech, art, advertising, and more, in “Awesome Women Owned Businesses”

Liza Mock of Gliffy expands on why a silo mentality at startups is bad, how it forms, and why communication is key, in “Avoiding Silo Mentality Part 1”

Must-Reads From Today's Raise The Bar

Anu Hariharan and Gustaf Alstromer of Y Combinator spent time with 25 growth experts, who have worked at companies (including Facebook, Airbnb, Uber, Stitch Fix, Square, Slack and Instagram, to identify best practices for establishing a growth program, in “Growth Guide: How to Set Up, Staff and Scale a Growth Program”

Ed Shelley of ChartMogul analyzes over 100 B2B SaaS Pricing pages to look at the data behind the trends, standards, and innovations, in in “B2B SaaS Pricing Pages in 2017”

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