A Beginner’s Guide to Modern Sales n a world filled with business jargon, sometimes it can be hard to understand precisely what someone is talking about. Last year, we shared a beginner’s guide to Venture Capital, and we figured it’s about time we make one for modern sales. While this list is not comprehensive of all words and phrases relevant for today’s salespeople, we hope it serves as a good foundation for learning about the modern sales era and inspires you to dig deeper.
From the Startup Investors Jess Lee of Sequoia Capital, Aaron Harris of Y Combinator, and Ali Rowghani of YC Continuity discuss raising money as an early stage company, and how to think about the fundraising process “How to Raise Money, and How to Succeed Long-Term” (video) Lauren Loktev of Collaborative Fund covers recent investor criticism of Etsy as a publicly traded B Corp and potential solutions to pave the way for B Corps at scale for mission-driven founders in “In Defense of B Corporations” Mat Kaliski of Rubicon Venture Capital lists 20 high-level bullet points that spell out his views on the industry and the various opportunities that exist “The Esports Opportunity - Why It's Just the Beginning” Srikar Kalvakolanu of High Alpha recaps implications for The Cloud from Mary Meeker’s Internet Trends 2017 in “A Cloud Computer Recap of Mary Meeker’s Internet Trends 2017” Jeff Markowitz of Greylock describes what entrepreneurs can do to increase their chances of landing a top tier executive with the five steps he outlines in his presentation in “Making an Executive Offer” SaaS Metrics Survey
Are you ready to raise your next round? Take our survey to help measure and benchmark the metrics vital to a SaaS company’s success. Answers will be compiled and released this summer. Go here to take the survey. From the Startup Operators Richard Daly of DNAnexus digs into the primary signs and triggers they’ve learned to watch out for when evaluating the performance and value of ‘N-of-One’ project in “Don't Play with Dead Snakes — Kill Projects Before They Kill You” Gregarious Narain of Before Alpha joins Frederique Dame of Uber, Nisha Victor of Shopkick, and Amanda Richardson of HotelTonight in a panel discussion on ruthless prioritization for Product Managers in “Video: Product Manager’s Guide to Ruthless Prioritization” Allan Wille of Klipfolio explores 'mediocre success syndrome' and other startup challenges in "Why a Good Product/Market Fit Will Get Your Product Flying Off the Shelves" Billy Silva of Tradecraft offers a non-technical primer on blockchain and cryptocurrencies in "Blockchain for the Rest of Us" Ned Kenney of Laughable reflects on how I fell in love with comedy and why I wound up founding Laughable. It also discusses the parallels I've observed between comedy and entrepreneurship in “Why I Started Laughable” Looking to close deals and grow your startup?
Ramin Assemi of Close.io looks at how to use follow up emails to convert in a variety of example scenarios, and provides templates for 8 types of email follow ups in “The Ultimate Guide to Follow-up Emails” Chris Von Wilpert of Rocketship Agency and Noah Kagan of Sumo shows exactly how Intercom has grown from $0 to $50 million — and how you can use the same principles in your own business in “Peek inside Intercom’s Multi-million Dollar SaaS Growth Strategy” Raise The Bar is our newsletter focused on the best sales and growth marketing content to help the community of DOERS who grow companies. Are you a fan of the Mattermark Daily?
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