2018 will be the year of the influencer, but not the high-profile celebrities you’re thinking about. Brand marketers are turning to everyday influencers—the friends, co-workers, moms and other tastemakers that help people make daily purchase decisions. And they’re identifying and leveraging these trusted sources using rich data analytics.

Attend this webinar for in-depth look at the role data plays in harnessing the power of everyday influencers.