Hi John,
Today, a successful media strategy needs a holistic approach that includes all things digital—streaming, connected TV (CTV), over the top (OTT), and video on demand—as well as traditional and addressable TV.
This holds true for all industry verticals including the competitive space of political advertising. In the US, political video ad spending is estimated to top $8.8 billion this year, according to Cross Screen Media and AdImpact research.
As a niche category, advertisers need to effectively target every ad dollar as they are always under fire to reach and influence voters in a tight time frame.
Register here for “Successful Political TV Campaigns: Why OTT and CTV Joined the Ticket,” presented by New York Interconnect (NYI), and learn:
- How to maximize political advertising through a multiscreen approach
- The ways that linear TV ad tech has evolved to keep pace with digital
- Three key elements found in every successful political TV media strategy
- Plus! How local political campaigns impact voter turnout, using the New York market as an example
Please reserve your seat today. Space is limited. This webinar will take place on Thursday, May 19 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by New York Interconnect (NYI).
Sincerely,
eMarketer Editors |
